Tuesday, September 19, 2006
Trillium Gift of Life Network launches Celebrity Awareness Campaign
Trillium Gift of life Network President and CEO, Frank Markel (from left); Volunteer and organ (liver) recipient, Gary Cooper; Kidney Patient, Rick Prestige; Ontario Medical Association President, Dr. David Bach; and Organ and Tissue Donation Coordinator, Sandra Petzel, in Thunder Bay, Friday, September 15, 2006, help launch the newest Celebrity Awareness Campaign poster featuring Paul Shaffer. (CCNMATTHEWS PHOTO/Trillium Gift of Life Network)
THUNDER BAY, ONTARIO--(CCNMatthews - Sept. 18, 2006) - Paul Shaffer along with celebrities from across the country are showing their support for organ donation by lending their names and faces to a Celebrity Awareness Campaign launched in Thunder Bay today by Trillium Gift of Life Network (TGLN) with the assistance of the Ontario Medical Association (OMA).
"Today in Thunder Bay we are launching the Paul Shaffer poster. It's part of a campaign to get Ontarians talking to their loved ones about their organ donation wishes," said Frank Markel, President and CEO of TGLN. "According to a recent Ipsos-Reid survey, 93 percent of Ontarians support organ donation. But we also know that the consent rate in this province is only 48 percent. The reason we hear time and again that eligible families don't consent to donation is because they don't know what their loved one would have wanted. This campaign is designed to change that. We want to get people talking about their organ donation wishes today. And we want to thank all of the celebrities who have joined us to make this such a great success, we are truly honoured to have them with us on this important mission."...full press release